• PicColor
    Employ the various Picitup API functions to sort items on your site by color, similarity and catalog product type


  • Picitup API
    Bridge the gap between online & offline shopping with visual product search


  • Picliq
    Take a photo of any product and find it online


  • PicCommerce
    Add color search and similarity search to your eCommerce store with no programming

Picitup Labs

  • PicColor demo
    PicColor for eCommerce sites - the new way for your shoppers to search for products



  • SpiderPic
    Price-comparison search engine for Stock Photography

" A picture is worth a thousand words "

-- Confucius

What is the Most Searched Color Online? PDF Print E-mail

O ver the last couple of years, Picitup has developed a powerful image search engine that extends the offerings of current image search sites. During the past 6 months, Picitup has been operating an image search engine in which users perform image search on a variety of search engines such as Yahoo, Picasa and Flickr as shown in Figure 1.


Figure 1- Basic image search for a flower

After each initial search, users were further allowed to filter images of a specific color out of over a dozen choices as shown in Figure 2.


Figure 2- Picitup Color Picker

Choosing a specific color would pass through only images of that specific color. For example picking the  yellow color for the search shown in Figure 1 would filter in only yellow flowers as shown in Figure 3.


Figure 3- Only Yellow flowers are shown

Millions of searches were performed and Picitup has decided to release its “clicked colors” distribution today. The relative clicks were calculated using : 


The results Figure 4 below, show the relative number of clicks each of the colors has received:


Figure 4- Relative frequency of each color in relation to average

One can observe that, surprisingly, brown was quite a popular choice. What could be the explanation? Well, further analysis has combined the blues, the greens the reds and the grays each into a group as shown in Figure 5.


Figure 5- Clicks of Color groups

One can see that, as might be expected, the blue and the red groups are notably strong, while brown remains dominant in the third place.


Blue and red are the most clicked colors, while brown and green should be noted as the most clicked color on their own. This distribution might apply for the colors you choose for you web page or icons. Further data we are currently collecting might apply as well to colors consumer goods manufacturers should choose for their products.


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Picitup is certainly fun and easy to use. The filtering options do help tremendously to find what you’re looking for. It’s better than what Google currently offers and visually more interesting.